Entrepreneurship is a Lonely Business.
Aparna Meyerson Aparna Meyerson

Entrepreneurship is a Lonely Business.

There's something exhilarating about being your boss. The ability to set your schedule, choose your projects, and steer your business in any direction is intoxicating. But with this freedom comes a weight of responsibility that can sometimes feel overwhelming.t all begins with an idea.

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Social Media is Not Your Magic Bullet
Aparna Meyerson Aparna Meyerson

Social Media is Not Your Magic Bullet

The allure of social media as a quick-fix solution for businesses and individuals alike has led to a false belief that it is a "magic bullet" - a one-size-fits-all solution to all of our marketing, networking, and publicity needs. The reality is that social media is a powerful tool, but it is not a panacea, and relying on it as a sole strategy can often lead to disappointment and missed opportunities.

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