Our story begins where passion meets purpose. Some call it Igikai.

Aristotle introduced the Greek term Telos, which signifies purpose, goal, or aim. Similarly, our name embodies our core mission, driven by a sense of purpose - to empower and transform our clients’ businesses, particularly micro, small, and medium-sized enterprises (MSMEs) - who face challenges in accessing the resources needed to flourish in the digital landscape.

Our founder, Aparna, had a professional background that included roles within several large global companies before venturing on her own. However, her significant experience collaborating with a women's group in an underprivileged neighborhood near Delhi, India, left a lasting impression on her.

In this community, Aparna spearheaded the establishment of a cooperative spice-grinding factory, which played a vital role in enabling the women’s group to achieve economic self-reliance. This experience deeply ingrained in her the value of grassroots-level activism and community engagement.

Motivated by her desire to create impactful change, Aparna envisioned launching her own marketing company. She aspired to go beyond conventional business practices and offer transformative solutions that could empower businesses and communities.

While Telos Marketing is not a non-profit (despite the .org domain), we believe businesses shouldn't solely chase profits. Our philosophy is that if we can help our local businesses grow and yet remain profitable, it’s a win-win for all.